The Bigger Narrative

How do CEOs wield strategic narrative to drive success across their companies—in sales, marketing, fundraising, product, recruiting, everything? 

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Foxglove CEO Adrian Macneil

Foxglove’s “Goodbye prototypes, Hello production” narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil’s team fleshes out product...

NorthOne CEO Eytan Bensoussan

NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to...

OneTrust CEO Kabir Barday

As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first...

Redox CEO Luke Bonney

How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers’ customers. My mom even gets what...

Kandji CEO Adam Pettit

To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.

Contentful CEO Steve Sloan

Sloan talks about aligning Contentful’s team and customers around a new strategic narrative about “Composable Content” to evolve the company, which has raised nearly $350 million, beyond...

360Learning CEO Nick Hernandez

After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning’s vision to other CEOs, but also became his team’s North Star for...

MetaMap CEO Filip Victor

The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.

Spot AI CEO Tanuj Thapliyal

Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change.

Wisely CEO Mike Vichich

How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her “third career.”

Elisity CEO James Winebrenner

Selling the latest advances in network security in a way that even my mom says “didn’t sound technical”

Abstract CEO Kelly Watkins

Abstract’s strategic narrative is a North Star during a period of change. My mom calls this episode a “beautiful conversation that opened my mind to look at design in an entirely...

BONUS: Attorney Judy Raskin

In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots.

Zuora CEO Tien Tzuo

I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.

MedCrypt CEO Mike Kijewski

How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she’s still down about the bad stuff.

SpotMe CEO Pierre Metrailler

How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre’s accent.

Logikcull CEO Andy Wilson

How Logikcull’s growth is powered by narrative. Also, my mom disses the title of my podcast.

The Bigger Narrative

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