The Bigger Narrative

How do CEOs wield strategic narrative to drive success across their companies—in sales, marketing, fundraising, product, recruiting, everything?

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Elekta GM Anish Patankar

2 months ago

How one of the world’s largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

Foxglove CEO Adrian Macneil

10 months ago

Foxglove’s “Goodbye prototypes, Hello production” narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil’s team fleshes out product...

NorthOne CEO Eytan Bensoussan

September 26, 2023

NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to...

OneTrust CEO Kabir Barday

June 13, 2023

As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first...

Redox CEO Luke Bonney

May 12, 2023

How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers’ customers. My mom even gets what...

Kandji CEO Adam Pettit

April 11, 2023

To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.

Contentful CEO Steve Sloan

February 7, 2023

Sloan talks about aligning Contentful’s team and customers around a new strategic narrative about “Composable Content” to evolve the company, which has raised nearly $350 million, beyond...

360Learning CEO Nick Hernandez

September 16, 2022

After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning’s vision to other CEOs, but also became his team’s North Star for...

MetaMap CEO Filip Victor

June 16, 2022

The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.

Grin CEO Brandon Brown

February 8, 2022

The new narrative that helped Grin raise a $110M Series B

Spot AI CEO Tanuj Thapliyal

November 16, 2021

Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change.

Wisely CEO Mike Vichich

September 28, 2021

How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her “third career.”

JR Tolver, CEO, The Athlete LLC

August 20, 2021

How a former NFL player’s strategic narrative is helping rookies build their own brands

Elisity CEO James Winebrenner

July 27, 2021

Selling the latest advances in network security in a way that even my mom says “didn’t sound technical”

Emplify CEO Santiago Jaramillo

June 22, 2021

A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn’t told you that yet.

Abstract CEO Kelly Watkins

June 1, 2021

Abstract’s strategic narrative is a North Star during a period of change. My mom calls this episode a “beautiful conversation that opened my mind to look at design in an entirely...